Iain Richards
Commercial Director

I joined Queensway Hotels as the Commercial Director in 2025.  I have spent the last 10 years in a variety of senior commercial roles across the leisure and hospitality sectors, including Park Resorts, Saga Travel & Cruises and most recently Neilson Active Holidays, and have experience working with PE-backed organisations.  Prior to that I spent 9 years at GLH Hotels and I’m delighted to be back working in the hotel sector.

As Commercial Director for Point A hotels I lead a team spanning pricing and yield management, distribution, corporate and group sales, and marketing with the shared goal of maximising our revenue, profitability and market share.

It’s a very exciting time to be joining Point A, with a pipeline of new hotels under development and opportunities to further grow our brand position within the economy sector.   The culture within Queensway is truly unique, and the collaboration, teamwork, engagement and passion for service are tangible strengths that underpin our ongoing commercial performance.